E-MOTION – EnBW Integrierter Geschäftsbericht 2018

Description

Truffle Bay accompanies the strategic change of EnBW with a fresh, young look of the integrated AR 2018 (topic: e-mobility) with the title »E-MOTION«. The central conceptual idea of the visual implementation is the theme »draft«, in which the man-made brush stroke serves to illustrate EnBW’s future themes. Truffle Bay was responsible for the redesign of the title and the management report, the conception, editing and design of the image section and the quarterly statements.

Statement of the jury

As the analogue mark of a human hand, the brushstroke attracts attention and arouses curiosity. At the same time, it embodies the fact that the EnBW will always put people first, whatever changes technology might bring in the future. This statement is reflected in both form and content throughout the entire report in the form of an »E«, highlighting the company’s future strategy as a partner for energy and infrastructure.