The ZEISS ZX1 mirrorless full-frame camera supports the complete photographers’ FLOW of SHOOT, EDIT and SHARE. The symbiosis of hardware and software is exemplified by the slightly bent screen which guides the user’s finger through the toolbar. It also defines the camera’s iconic footprint – together with all other ergonomic requirements. Subtle material contrasts structure the main body. Carefully shaped blendings and details complete the experience of non-distracting purity.

Statement of the jury

A beautiful, minimalist camera with world-class design that presents as unadulterated, sleek and elegant. The prevalent black shading contrasts with bright yellow control signage and the large LCD screen at the back provides ample viewing space to edit pictures. Feature-rich, the camera allows both wireless and wired transfer of data at the touch of a screen.


Excellent Product Design
Computer and Communication