Bomapp is a mobile and digital insurance platform that creates new value and experiences in insurance. The app was designed to be intuitive with a youthful and bright »look and feel«, appealing to its target demographic (20s to 30s). The design aims to change consumer perception that insurance is difficult. With Bomapp, users can access information easily. For complicated information, simple layouts were used for better understanding. Likewise, we focused on accessibility and usability.
Statement of the jury
Establishes new values and experiences in insurance. The intuitive user interface stands out with its clear orientation to the target group. Users can easily access information. Fresh and clear layouts ensure a better understanding, conveying a new level of accessibility and transparency.