Due to the cancellation of the physical trade fair SPS, the electronic motor starter »MOTUS®C14« was digitally launched. The campaign picks up on unique features of the new product in terms of design – e.g. the signalling concept with light or glow effects.

At the heart of the product launch was the online event with a product film. The integrated campaign also included: e-mail marketing, print ads, social media campaign, product reveal clip, launch event website, product microsite, product brochure.


Special Mention

Excellent Communications Design
Integrated Campaigns and Advertising


Whybrand GmbH
Designbüro Persch GmbH
Artengis GmbH
PxB Studios GmbH

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