Due to the cancellation of the physical trade fair SPS, the electronic motor starter »MOTUS®C14« was digitally launched. The campaign picks up on unique features of the new product in terms of design – e.g. the signalling concept with light or glow effects.
At the heart of the product launch was the online event with a product film. The integrated campaign also included: e-mail marketing, print ads, social media campaign, product reveal clip, launch event website, product microsite, product brochure.
Public Choice 2022
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