Sewing machine

Sewing machine

Description

Many beginners can do it "easy," "anytime,anywhere" and "don't need put away" smartphones while watching how-to-make and how-to-use videos. By making the basic functions simple, it has a size and convenience that fits in a bookshelf. For sewing beginners, we have achieved a 10,000 yen price that is easy to buy.


Statement of the jury

AXE YAMAZAKI’s sewing machine with a video tutorial for beginners combines a modern stylish aesthetic with such a compact size that the machine can be stored on a classic bookshelf. Perfect for beginners with little space but lots of desire to sew their own creations. 

Winner

Excellent Product Design
Lifestyle and Fashion

Company/Client

Design

AXE YAMAZAKI CO.,LTD.