Wish You Were Here?

Wish You Were Here?


The spot summarises, in a creative and unusual way, five decades of the Awards, recalling memorable pieces of design and advertising that won the coveted pencil-shaped trophies. This is not your typical look-back piece, however. Over 20 references that we picked from the immense D&AD archives were reinterpreted afresh, using various techniques like 2D and 3D animation, stop motion, live action and puppetry, all the while swapping characters and narratives between the ads.

Statement of the jury

An unusual but very original retrospective which creates something new with the humorous reinterpretation of the ads, making it even more fun to watch. A great surprise.


Excellent Communications Design