We were asked to design an identity for the TEDx event that could interact with the audience about the subject matter and the main theme. Part of the client’s brief for the main theme required the Inside-Out to have a different outlook and rise above the conventional existing designs: »A new perspective on the aspects of life that seemed to be concealed by the routines of daily life«.
Statement of the jury
This graphically high-quality and appealingly produced design brings into play a second level that only becomes visible through a colour filter. An adroitly realised approach that is aesthetically persuasive and that interprets the change of perspective in an exciting fashion.