Magouemon, as the leading tea farmer in Kyoto, has been one of the successors of the traditional but very rare tea production method for over 400 years. We created the new product packages. We simplified them through inspiration from Magouemon’s clean and premium image. We also suggested that they promote their new casual and affordable product line in the moderate price range, like souvenirs. And we’ve currently offered to list a new set of items for making matcha to the international market.

Statement of the jury

The formally clear, aesthetic design of the tea-green lacquered box expresses the claim to tradition, purism, elegance and exclusivity in a wonderfully clear and comprehensible manner.


Excellent Communications Design