Kachelofenwelt / AdK – Arbeitsgemeinschaft der deutschen Kachelofenwirtschaft e.V.
Redesigned website within the scope of a new communication campaign and corporate design for the Arbeitsgemeinschaft der deutschen Kachelofenwirtschaft e.V. (Working Group of the German Tiled Stove Industry). The portal provides consumers with manufacturer-independent information about heating with wood and provides the addresses of local stove makers. User-oriented optimisation in responsive design. Emotional appeal plus different information levels for technology, design, stove maker search, “Stove Wizard”, PR area and protected area for members only.
Statement of the jury
This portal is technically modern, visually arresting and consummately user-friendly. It provides interesting information and appealing services, and also arouses the user’s desire to learn more about wood stoves and tiled ovens.