Hyundai Motor Style Set Free MDW19

Description

Hyundai Motor Showcase at the Milan Design Week 2019 Fuorisalone in close cooperation with Innocean. An interactive, multisensory exhibition of light, colour, form, sound and material. The focus was on the sculpture, an artistic, abstract interpretation of the STYLE SET FREE concept. A constantly changing, creative and captivating projection installation showed the three most important factors of Hyundai’s new brand experience in terms of interior design.

Statement of the jury

The interactive rooms and exhibits transport the visitors into an abstract kaleidoscopic world of light, form and colour. An immersive pathway that makes the brand into a comprehensive interior design experience.