Embossed Nutella Jar

Description

The embossed Nutella jar has been designed to be reused for food preservation once the cream has finished. A new format of the iconic shape of the Nutella jar suitable for food preservation, with significant benefits in terms of ecological sustainable life cycle. On the front, a raised glass imprint shows the logo with the company’s traditional image. The first ever Nutella jar designed and produced especially to be reused for food preservation.

Statement of the jury

The new Nutella jar need no longer be consigned to the recycling bin after use, but can instead be reused for home-made preserves or the like. This approach is not only ecological and sustainable, but also adroitly executed. For even without a label, the new jar is instantly recognisable as a Nutella jar – and thus promotes customer loyalty throughout the reuse phase.