Corporate Identity für die Deutsche Augenoptik AG
The supplier for optician shops ensures joy at work. This communicative promise is implemented by unique illustrations. The result: unusual and daring. That is how the new brand image appears in the industry environment. While the whole market advertises with static images of spectacle wearers, the entire product range of the optical supplier is put in the scene with unique and playful artwork. This causes a stir in the market.
Statement of the jury
This light-coloured and charming presentation is notable for its elaborate and magnificent illustrations, which enable the company to stand out from the competition.