We have managed to reconceptualise a traditional brand, ensuring that it is fit for the digital world. Confident, credible and uncomplicated. A dash of Swedish humour and that typical Scandinavian »Hygge« – an unbeatable sense of cosiness, engendering a real feeling of conviviality – form a brand profile which perfectly combines the traditional with the contemporary.
Statement of the jury
This fresh and colourful design has an appealing appearance that perfectly conveys the brand values derived from the positive attitude to life that is prevalent in Scandinavian countries. Beautifully done.