Our goal was to create high recognition value by integrating the letter »C« into the openings of the letter »B«. For all media, the logomark is in the foreground, in order to create the necessary brand awareness. To emphasise the discovery of Brussels with the advantages of the Brussels Card, we have proposed integrating photos into the logomark for some applications of the communications campaign.
Statement of the jury
The merging of the initials »B« and »C« to create a logo has worked perfectly and gives the presence its own identity. The distinctive signet is a central creative element in the company’s image that attracts a high degree of attention. Moreover, the letter »B« in the logo serves as a flexible, multipurpose space in which tourist attractions and snapshots of the town can be integrated. An elegant solution.