San Cao Er Mu

San Cao Er Mu

Description

The packaging of San Cao Er Mu honey shows honeybees in search of flowers in the diverse landscape of Taiwan, resulting in honeys of different flavors. This visual design expresses the core value of this product and its brand image – honeys from all corners of the countries with an unparalleled range of flavors and varieties.


Statement of the jury

Bees sometimes fly long distances to fill their honeycombs, and that makes each honey unique. The artfully drawn ink motif on the package shows beehives and baskets distributed throughout the country and combines with the characteristic colour of honey to suggest the flavourful diversity of the natural product.

Winner

Excellent Communications Design
Packaging

Design

IF MULTIMEDIA DESIGN WORKSHOP