This website promotes the Grammy-dreaming Japanese female band CHAI. This site is for communicating with fans globally and features CHAI’s concepts of »NEO KAWAII« and »COMPLEX IS ART«. The site has enhanced music video previews and focuses on interactivity, fun and visuals. Users can check out CHAI’s profiles to learn about each member, and we’ve also updated social network connectivity. The site has been tested on devices globally to ensure a consistent experience.
Statement of the jury
Impressive website for the Japanese girl band CHAI with the »NEO KAWAII« and »COMPLEX IS ART« projects. Previews of music videos, information about the band, interactivity, fun and great images, as well as the inclusion of social media create proximity when communicating with the fans – throughout the world.