Dunkelziffer

Dunkelziffer

Description

Every day, things occur in flats, offices and on street corners that reflect the dark side of reality: innuendos and humiliation, as well as sex-related violence. These assaults leave deep scares in the souls of the affected women. However, they leave barely a trace in the formal statistics. Our calendar shows the entire truth. Every month, the registered facts are initially revealed. But when the lights are switched off, a second level printed in noctilucent ink reveals the cruel dark figures.


Statement of the jury

Making the dark figures visible in the dark is a good idea that has been implemented in a graphically compelling way.

Special Mention

Excellent Communications Design
Books

Company/Client