Development of a bold and colourful identity for Düsseldorf’s Japanese quarter to reflect its uniqueness and give the district a strong and independent voice that will carry across the city limits. A special emphasis was placed – visually and conceptually – on connecting “Little Tokyo” with the city of Düsseldorf, showing the unique fusion of Japanese culture and Rhineland heritage.

Jury statement

This design combines, in a highly original fashion, Japanese stylistic elements and Rhine Valley lifestyle elements into a unique identity.


Excellent Communications Design
Brand Identity