Public restrooms are all too often places we just want to leave as quickly as possible: clinical, cold, boring – at best! We are seeing an increasing demand for clean, high quality toilets in urban environments. What we need is a restroom who is like a cool friend. His name is »Loo«. Featuring a cheeky racoon as a symbol for cleanliness and a likeable rascal. Loo&Me combines high quality and service standards with an extraordinary design to create an outstanding brand experience: easy-going, fancy, entertaining.

Statement of the jury

This exceptional design makes the process of using a public restroom an experience for young and old. A highly pleasant, humorous and in every respect original realisation – one that is a completely new and revolutionary take on the subject of public restrooms.

Special Mention

Excellent Communications Design
Brand Identity