Repeat is a new breed of fitness for young people in Denmark, created with a passion to make something unique and inspiring. The design is inspired by fashion combined with a raw, industrial look. Repeat believes that repetition is the road to achieving your goals. Four dynamic patterns symbolise each individual’s path to success. »Re-« words such as Rebels, Reborn and Rebuild are used as strong statements that link to Repeat – and to the sense of being part of something new and special.
Statement of the jury
The underlying principle and, therefore, secret of success of any muscular structure is repetition. So, the name of the studio is well chosen and the repetitive pattern on the posters only logical. A poster that is as simple as it is convincing, comprehensible and visually modern.