Rune Braager is a music composer and has written over 800 professional songs. He is the owner of RB sound, a music company located in Copenhagen. Basic circle and square shapes are used to create the R and B letters in the logo. The identity is inspired by mixer buttons, sound equalisers and piano keys. Thin lines representing music note lines are used to hold text elements in the design. The dynamic logo can be used in playful variants and as a highly recognisable graphic pattern.
Statement of the jury
For the timelessly elegant brand design, the environment of the recording studio – mixer buttons, controls, piano keys – has been translated into simple circular and square forms to develop a logo incorporating the initials RB. The design is made up of beautifully balanced graphics and simultaneously works with stark contrasts that make the presence impossible to overlook.